Amazon has introduced roughly 70 private label brands. This has rattled many observers, who fear Amazon’s growing influence.

But private label products are not new. The only difference between Amazon and other retailers, such as Target and Walmart, is that consumers shop on their computers instead of physical stores. Retailers have had private label products for decades, in seemingly any category you can think of. I’m not aware of any national brand that has gone out of business due to private labels.

Nonetheless, some retail experts claim that Amazon’s private labels will cause a devastating shift in the market, killing brands.

Retailers have had private label products for decades, in seemingly any category you can think of.

Read here more about 4 Myths about Amazon’s Private Label Brands